Wednesday, March 28, 2012
Abandoning the Status Quo
Let's start with the business aspect of photography (since I like to pretend this blog is somehow business related in any respect at all). Early in February (but after my last post, obviously) I received a message from a photography department liaison for a certain vacation/travel real estate rental service that has blown up to something quite big over the past few years. At the core, their business model is decidedly "European" - when people have guest spaces they aim to rent out to short term travelers who would rather opt into a private space than a hotel, this company handles the money between them as well as functions as a sort of background checking buffer to ensure hosts and guests are trustworthy individuals. A simple and rather novel approach to rental properties, streamlining the booking process and doing well to alleviate concerns one might have when allowing strangers into their home (and vice versa). While every listing tends to have at least some photos snapped by the property owners themselves, this company contracts freelance photographers in various areas and distributes locations in need of more professional presentation. Effectively real estate photography.
Anywho, this liaison approached me with a very direct offer - not verbatim, but in generally the same words, she proposed to me "You take such fantastic photographs of the interiors of these abandoned structures, how would you like to be paid to take photographs of some not so abandoned interiors?". Long story short, I most enthusiastically accepted the offer made - now I am officially employed as a photographer! To date I have conducted well over a dozen shoots, for which I have been compensated quite graciously. Finally, after years of persistence and missed chances, I am operating in an industry I actually reserve some strong passion for. Good times, for sure.
Following the standard, I utilized Photoshop to process the RAWs from my first photoshoot for the company that contracted me. And much to my alarm, my submissions were rejected for not conforming to a certain style and expectation of image fidelity I simply didn't know how to achieve with Adobe Camera RAW. I fooled with the RAW for hours in ACR and could never manage a clean looking image that would pass the review gate, and as such I feared my chance at continued employment with this company was in dire jeopardy. Desperate, I traveled off the beaten path - I couldn't return to reshoot the scene using JPG processing in-camera (as I suspected the i-Enhance color mode with my manual adjustments would have been the golden formula the company was looking for), so I installed the Olympus Viewer 2 software offered along with the purchase of the camera. I knew that RAW editor would effectively allow the application of color profiles offered in-camera, just with much more in-depth tweaking available. While worried the clarity of the image would not be up to par with the detail retained by ACR conversion, I dove in regardless, out of options and desperate to submit a product that would meet the company's approval.
Not even 20 minutes later I had a solid bank of 15 or so images I knew would pass through the acceptance gates with no problem. More importantly, the next few hours I spent experimenting, reprocessing images I'd shot months ago in RAW, because dear lord Viewer 2 managed to produce a kind of tonality and color fidelity I would never in my life ever learn to achieve in Adobe Camera RAW. And to this day, my post process has effectively abandoned Photoshop entirely - Viewer 2 is that good.
It dumbfounds me that Olympus isn't higher up on the photography tool popularity charts. They are the only manufacturer I have maintained a system from that actually has the entire package together to maximize the capabilities of the end user of their equipment. Their systems are open and modular, with both in-house support and that of many third party manufacturers, their products come packaged with functional, competent software so the end user isn't required to look elsewhere for optimal image rendering capabilities, they even provide for offsite storage of image files and the bandwidth to carry the load of image sharing and distribution. The system couldn't be more complete, from both a software and hardware end. It doesn't just stop at the capabilities of the camera, it runs over into excellent customer support, quality warranties and product repair, community and open sharing of information between end users - I would call it the Apple of digital cameras, even though I bear a strong contempt for Apple (which isn't to say I respect the amazing product and user support they provide). Digital imaging is so inundated with obsession over the hardware capabilities of its tools, a shame more people don't take the time to step back, look at the greater picture. I'm certain, if they did, Olympus would never have suffered the scare of 3 years ago when they very nearly dipped into irrelevance to the market.
So much in so little time. And so strange that is seems like the complete opposite to me... I really should learn how to relax a bit more.